#AdFail

In our Strategic Digital Planning class today we talked about companies who suffered from some very serious Ad Fails when using social media.  Social media is a great tool for companies to utilize to connect with consumers, engage with them and promote their products. However, as we discovered some companies have not quite figures out how to use it properly or effectively… here are some examples.

#1. Look at what a Hashtag means .. ( this one was about domestic Violence)

 

 

#2. Try and determine the general public opinion of your brand before reaching out like this….

 

#3 Not all sentences translate into good hashtags ….

College vs. University

Before I started my post-grad program at Sheridan College I was unsure of how I would like College after spending 4 years getting accustomed to University life. After one semester I can confirm that it is definitely different, but this is a good thing, a really good thing.  One thing about University, maybe not Laurier where I went because it was pretty small, but you can remain fairly anonymous in classes if you like. This is not the case in College; the program I’m in is small which has turned out to be a great thing. You really do get to know your classmates well, and working in groups becomes second nature. Although I had some group projects in University, College definitely has a lot more. In terms of the workload? Expect to have a lot more assignments in college. Maybe this is because I have 6/7 classes a semester versus 5 in University but I find my self a lot busier.  For me though the BEST thing about college is the class format. It’s all about hands on activities and engagement, which is in my experience the absolute opposite of how most University classes are formatted. It’s not uncommon to have a 3-hour lecture in University and College but seriously they felt waaaay longer in University. All of the instructors so far have been really enthusiastic and passionate about what they are talking about, they are also helpful and engaging. I had some great profs in University but they really are not any where close to the ones I’ve had here at Sheridan.  Anyway, I know everyone’s post secondary experiences are different, and some people may not totally agree with my points but this is just my personal experience . J

Get Your Resume Ready ....

If only it was this easy 

Charlotte's made up word of the day:"stresume" 

Definition: the stress that comes with developing a good resume. 

One thing that this college experience has really taught me is there is no such thing as a perfect resume.  Everyone, I mean everyone has there own idea of what it should look like and what info should be there. This makes for a confusing and rather stressful experience in my opinion. I wish there was just one standard resume guide to tell you how everything should be, but unfortunately there is not. I suppose though the whole point of your resume is to show a potential employer how you are unique, so there can’t be any one right way to construct a resume. That is really important to keep in mind. My advice would be to get as much feel back as possible, getting different suggestions will really help you develop a resume that is as unique and you are. However, keep in mind you will inevitably  get suggestions that contradict what some one else has said before. This is where you just have to decide on your own, it is supposed to represent you and your skills after all. Another point as that your resume can always be changed. I decided I wanted one resume with a good foundation, a resume I just had to make a few tweaks to hear and there to appeal to different possible employers. So don't let resume's stress you out, although it might be hard to avoid at times. Sheridan has tons of people there to help you out, as well as some good online resources too (I'll post a few that I've found helpful at the end of this post). Anyways don't let "stresume" ruin your day just take it step by step and be open to help and constructive criticism. 

https://sheridancollege.optimalresume.ca/

https://www.sheridancollege.ca/life-at-sheridan/student-services/career-centre/find-work/resumes-and-cover-letters.aspx

From University to College

 I was in my last year of University, and I was freaking out because after four years I still didn’t know how to go about getting a job or even what I wanted that job to be.  In high school you think that the hardest decision is where your are going to get your post secondary education, I’d like to argue that figuring out what to do after that is even harder and way scarier.  All of a sudden, you’re an adult, a real adult, finished school ready to enter the world of employment.  Except, I wasn’t ready, not at all. I Studied Communications at Wilfrid Laurier University, for four years. I finished with a solid GPA; I had made connections and friendships that I will hold onto forever. But I was in no way ready to go out in the world and start a career.

While in my graduation-induced panic, my dad suggested I look at this Advertising program at Sheridan College.  I looked online and liked what I saw. First of all it worked well with my Communications degree, and secondly I already had an interest in the world of advertising. It seemed like a no brainer, and it was in my hometown. So I could live at home, save some money and hopefully get the added education that would help me prepare for the real world.

I’m now in my second semester of the Advertising Account Management post-graduate program. It was exactly what I needed to do, and it continues to impress me way beyond my expectations. This blog will be about my experiences past, present and future at Sheridan College.