In our Strategic Digital Planning class today we talked about companies who suffered from some very serious Ad Fails when using social media. Social media is a great tool for companies to utilize to connect with consumers, engage with them and promote their products. However, as we discovered some companies have not quite figures out how to use it properly or effectively… here are some examples.
#1. Look at what a Hashtag means .. ( this one was about domestic Violence)
#2. Try and determine the general public opinion of your brand before reaching out like this….
#3 Not all sentences translate into good hashtags ….