Wednesday, 30 March 2016

Looking Back

Some of my Friends and I at Networking Night 
As this semester is coming to a busy, crazy but exciting end, I thought I would reflect back at my time in the Sheridan Advertising Account Management program. I was unsure of what to expect when I started this program for a variety of reasons. One, I didn't know much about advertising, it was an interest of mine but I felt slightly unprepared about what I was getting myself into. Two, I didn't know what college itself was going to be like and obviously I wanted to make friends ( which I did by the way). So looking back, I can honestly say that this program was one of the busiest but also most rewarding years of my life. I remember starting back in September and I was getting very overwhelmed by all the information and assignments that we had to do, but I took it step by step day by day and the semester flew by.  Semester one was all about the learning the basics and getting familiar with the advertising industry and the various departments and components. Which paved the way for semester two, where we hit the ground running week one, diving into co-op and a major integrated marketing campaign for Purina ONE. So yes, there has been long nights and days where the work never seemed to end, but the thrill of pulling off a strong ad campaign or killing that presentation you were nervous for was worth it for sure. Not to mention, I've gotten to work with a great group of students and helpful, knowledgeable and fun professors. So if you are afraid of long nights and hard work, then maybe this program is not right for you. However, if you are willing to put in the time and do the work you will have a lot of fun along the way and the end will be so rewarding. 

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