Monday, 28 March 2016

Purina ONE

One of my favourite parts about the Sheridan Account Management program has definitely been the assignments that we have gotten to do. I love college because you actually get to work with real products, not just theories about products or brands. Last semester my group and I did work for brands like NIKON, Dove and Somersby Blackberry Cider. For me as soon as I am given  a real product to work with, I instantly enjoy the project more. This semester there has been one big ad campaign that we have been working on, for Purina ONE dog food. Although it has been a lot of work, it really has been fun and a great learning experience. It is a great opportunity to get a taste of what it might be like to work on a real campaign for a client like Purina. We have parts of this project in almost every class we are taking this semester. So we do the media for the campaign in one class, the creative in  one and the research and idea generation in another just for an example. It has opened my eyes to how complicated it can be sometimes to co-ordinate between different departments and people within an agency. Every professor has a slightly different idea of what the campaign should be like, which aspect is more important (ie. Creative vs. Media) and what the ads should look like. The deadline for the big presentation is slowly creeping up on us, but I'm actually looking forward to sharing all of our ideas and findings with everyone. I feel like this project is a huge advantage for this program because it really does test you and give you a glimpse into the process and co-ordination that goes into a client's campaign and the skills needed to work in an ad agency.  So if hands on real life projects are what you are looking for, this program is for you.

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